Market researcher App Annie has revealed that the incredibly popular Pokémon GO generated revenues of $950 million in 2016 proving to be a nice little money earner for both the Pokémon Company and Nintendo. Pokemon Go was No. 1 in downloads on iOS and Google Play in 2016, and it was No. 3 in revenue, behind No. 1 Monster Strike and No. 2 Clash Royale.
“By attracting millions of non-gamers, it reached a level of success that eludes even some of the most successful traditional video games,” App Annie said in its newest report on 2016 revenues. “This was thanks to the game’s beloved intellectual property, simple mechanics, real-world augmented reality gameplay, and perhaps most of all, its social nature.”