After the Wii U there’s some gamers out there who are cautious about the Nintendo Switch, and rightly so. Nintendo of America president Reggie Fils-Aime has sent out a message to alleviate their fears and says that the console will not have the same struggle on its hands as the Wii U did. Reggie says that firstly marketing for the console is clear and on point and secondly the Kyoto based company will have games coming out frequently.
“Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling,” he said. “We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.”
The second piece, that of strong games coming out frequently, is a “critical” component to selling Switch consoles and to keep existing users engaged, Fils-Aime said.
“Wii U will go down as having fantastic content–the issue was as you look at the reality of exactly when the games were launched, there were large gaps in between,” he said.