Nintendo Switch

Reggie Says Nintendo Is Scaling Up Switch Production & Making It A “Key Focus”

As E3 enters its final 24 hours, a new phase begins. Companies such as Nintendo have gotten the vast majority of their announcements out of the way, so the focus shifts to the massive load of interviews that had been done over the course of the event. The intention is usually to find anything of note that may have been missed. For example, one interview that Reggie Fils-Aime did with IGN resulted in a confirmation that Nintendo is not only scaling up Switch production, but making it a key focus. Here’s what he had to say:

“What we are doing, as quickly as we can, is scaling up the production to make more available into the marketplace, to get to the point where every consumer who wants a Nintendo Switch can find a Nintendo Switch. That’s what we’re trying to get to. I’m not going to tell you when we’ll get there, but our goal is to improve our supply chain so that more product is available to more consumers. And that is a key focus.”

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31 comments

      1. ||Some of you are forgetting past news already, they have already taken a few measures to increase production and sending supplies, this was already set in motion back in late March, now they are most likely increasing it even further while making the Switch the outmost priority now that it has proven to sell for a few months…||

        Liked by 1 person

      1. Do they go for that much over there?
        We have plenty here. but weak $ and import fees would eat all the profit..

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  1. This is a very good sign, with the games already announced I can see the Switch being one of my favorite consoles. If they keep this up it may very well be my most favorite of all.

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  2. Hoping that the official release of more Switches being at stores is in the near future, like in early-late August to get ready for the highly anticipated Super Mario Odyssey. I’m hoping to get a Nintendo Switch by then, if Best Buy (or any other store) still has one left.

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    1. PS4 had the same problem for months after its release. I think it took Sony 6-7 months before their production was high enough to meet demand? Very hard to meet demand when it’s so high. Units can only be produced so fast.

      Liked by 1 person

    1. ||The difference is that now they are actually doing everything they can to promote and sell the Switch and cannot afford another failure compared to the Wii U where they basically abandoned it around the late year of 2014…||

      Liked by 1 person

  3. I call BS… Nintendo and other game companies know hardware sales drop off in the summer…

    What Nintendo is doing is ramping up production and holding back most of it, for the important fall 2017 shopping season where it stands a great chance to be the sought after device this year and during that time you hell as sure better have enough systems to sell

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  4. When Reggie talks, Nintendo barely does the walk at times. I don’t trust him, so til the actions speak louder than the words, can we please shove a sock into his mouth!? I’m starting to fear he may actually be jinxing Nintendo at this point.

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    1. Anyway, if he is telling the truth for once, hopefully once there are plenty of Switch consoles to go around, they’ll start ramping up production on a number of amiibo like Ocarina of Time Link, Twilight Princess Link, & Majora’s Mask Link. Along with a number of other hard to find amiibo like the Wind Waker Link (not to be confused with the Smash Toon Link amiibo) & Wind Waker Zelda amiibo.

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      1. Damn! I forgot to mention Smash Rosalina & Smash Meta Knight!

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