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Iwata Says “Video Game Platforms Will Remain Our Core Focus” And Gives Vague Quality Of Life Info

Nintendo president Satoru Iwata has reiterated on the official Japanese Nintendo site that Nintendo’s core products will be video game platforms. However, he also vaguely mentioned the recently announced Quality of Life platform that the company is working on. Here’s what Iwata had to say about the company and its plans.

“With the belief that the raison d’etre of entertainment is to put smiles on people’s faces around the world through products and services, what we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience. In addition, as the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people’s quality of life (“QOL”) in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s QOL in enjoyable ways.”

“We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus. We will continue to value the spirit of originality described in our motto “The True Value of Entertainment Lies in Individuality,” and will continue to provide products and services which pleasantly surprise people.”

“With a platform business that improves people’s QOL in enjoyable ways, we will attempt to establish a new business area apart from our dedicated video game business. We have set “health” as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business. Through our new endeavors with the QOL-improving platform, we strive to further promote our existing strategy of expanding our user base, create an environment in which more people are conscious about their health and in turn expand Nintendo’s overall user base.”

“After Nintendo started the manufacture and sale of Hanafuda (traditional Japanese playing cards) 125 years ago, it has innovated itself from a playing card company to a toy company, a toy company to an electronic toy company and finally from an electronic toy company to a company developing video game platforms. Nintendo has continued to try new things, and with a history of experiencing many failures and small successes, we managed to pioneer the home video game market. What has remained the same from the past is that we have always tried to create something new from materials and technologies available at that time, to position entertainment as our core business and to improve people’s QOL in enjoyable ways. We will continue to value self-innovation in line with the times and aim for growth.”

52 thoughts on “Iwata Says “Video Game Platforms Will Remain Our Core Focus” And Gives Vague Quality Of Life Info”

  1. Games should be the focus of video game systems. Although, like Playstation and Microsoft, they need some 3rd party apps on the eShop. For example, a WatchESPN app could be streaming in the TV and the scores of games in the gamepad.

  2. As long as Nintendo keeps producing great video games, I’m fine with whatever side project Nintendo undergoes. It should be interesting what type of hardware Nintendo creates for QOL though.

    1. I agree with you on Nintendo to stay making great software. I’m concerned that this doesn’t sound like a side project to me.

      What worries me is the last paragraph about Nintendo going from card to toys to electronics to video games. The way that frames this “QOL” initiative seems like another transition, meaning no longer making video games but instead focused on things like health and well-being, I guess?

      I don’t know, I hope that is not the case and Nintendo can still persevere in the video game market.

      1. LOL! like anyone cares about what you have to say! hajajahahahagahahahahagsga fail obvious troll is obvious troll!!!!!!!! like Nintendo will be like “OH, CHRIS FAG SAID HES WORRIED ABOUT THIS, LETS LISTEN TO A NOBODY FAG GAMER AND CONTROL THIS BILLION DOLLAR COMPANY BY THIS FANBOY ORGASM FANBOY DREAMS LOL!!! #WIIUFAIL #WIIFUCKU #FANBOYDRONE

          1. nintendo rehashes games. there games too kiddy and are becoming boring. i bought a wii u for third party not first party

          2. well QOL is a expansion to their business.
            they better make a NEW team SPECIFICALLY for QOL
            and one or two for APPS.

          3. yeah, iwatabitch and his fat, black, juicy pussy squirted all his milk to you fan boys as you lick and suckle on his cunt…. all those rehashes and quality of rehashed wii fuck u games on the WII FAKED U #NONEXTGEN #WIITRICKEDU #NONEXTGEN

                1. Holy shit bro, calm down. They’re just video games. I know you haven’t left your room for days, but dial it down a few. I can practically smell your sad, unexciting life.



                        1. That is disgusting no matter who or what you are. Even if you want to troll these sheep people, surely you don’t have to do it in such a filthy manner.

                      2. Wii Fit U failed. Quality of life concept will fail. Stick to actual videogames, it’s better for everyone involved.

                        1. even though the Wii succeeded and made this billions. They don’t need to just stick to games. otherwise they would have just stuck to making cards back in the days because video games were so new. they were innovating for years.

                      3. This QOL thing really doesn’t sound like anything I’m going to be interested in. I’m pretty sure the gamers of ps4 and xbox one wont be interested in it either. Sounds like another bad idea to me….but we will see.

                        1. Nintendo Commander Quadraxis

                          This is mostly directed to an entirely different universe…

                          I just hope this doesn’t mean that resources will be lowered to the real things…

                      4. Lol okay I see now the little Japanese idiot Iwata ran Nintendo down as the world’s best video game maker with the introduction of DS and Wii, and turned Nintendo into a Baby Toy Company, now he wants to turn it into.a gym for all these obese overweight NINTENYEAR OLD fanboy BABIES

                        No wonder that asshole Sakurai Introduced THE WIIFIT CHARACTER ON SUPER SMASH BROS.

                        Instead of getting Wonder Red, Wonder Blue and Shulk

                        You babies get Wii Fit trainer lol how pathetic lol



                        Wii U Wii U Wii U someone call the ambulance

                        No call the undertaker

                        Rip U


                        1. Could you be anymore of a child? So adorable that you try to fit your entire vocabulary in an entire comment.

                        1. LMFAO!
                          You spelled the entire thing wrong. More like…
                          “My Brain failed me”
                          Because that’s exactly what your brain did right now!


                        2. zorbo1234567 you donkey eared Camel faced Aids infested little Bitch

                          Come over here so I could passionately stick my big foot up your fat big purple jelly ass

                          You freaking Faggaddy faggot

                          My boots want to make love to you

                        3. they better be careful doing what they do. their next act could either help them or further hinder them. new management, new fucking management.

                        4. Pingback: Iwata asegura que Nintendo seguirá enfocada al mercado de consolas | Tallon4

                        5. Pingback: GameSpot Believes Nintendo Plans to Quietly Kill The Wii U With Quality Of Life Platform | My Nintendo News

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