We’ve yet to get any concrete information about Nintendo’s forthcoming Quality of Life model. We currently know that the device monitors a users sleep and provides feedback and that it will contain a subscription model. Speaking to investors Nintendo president Satoru Iwata outlined that it makes more sense to create a subscription model rather than a traditional purchase model.
Regarding the business model, we would like to elaborate when the time is ripe to explain the specific services, fees and the business model. Nintendo’s past business models have been mainly purchase-based models, but for this type of business, we understand that a subscription-based model, where companies and consumers keep long-term relationships, is more suitable. Specific details such as the initial price and ongoing fees will be elaborated on around the time we are ready to show you the actual products as well as the nature of the actual services. On a basic level, it will become a slightly different model from the past purchase-based business models.