Nintendo has yet top embrace mobile, but that hasn’t stopped other developers from using Nintendo IP’s in China. A game titled Super Mario is currently available on smartphones in China which is a clone of previous Mario titles. Another title called Super Mario Quiz asks mobile users to take a multiple choice test to identify characters called Baby Donkey Kong and Corporal Paraplonk. Nintendo says its legal team is investigating.
“Misappropriation of intellectual property is hard to prevent in China,” Michael Pachter, an analyst at Wedbush Securities in Los Angeles, said by email. Nintendo “should be exploiting their IP on their own instead of letting others do so.”
McDonald’s have confirmed that Mario will be appearing in children’s Happy Meals in the United Kingdom. This is clearly a bid by Nintendo UK to expand and advertise the Mario franchise in the United Kingdom. Mario’s latest adventure Super Mario 3D World has performed poorly in the United Kingdom and has been outsold by the mediocre Knack each week. Whether this move by Nintendo UK will spread to the US remains to be seen.
Update: Nintendo previously ran a similar campaign with McDonald’s in Europe last year. Thanks, Bisylizzie.
Mario’s Hat has been added to the rewards catalog of Club Nintendo Australia. The item, which can be redeemed by members of the loyalty program for 3,200 Stars, is made of polyester and cotton. It is also a true-to-life replica of the iconic red cap worn by the mustachioed hero, according to Nintendo. In the latest title in the Super Mario series, Super Mario 3D World, Mario loses his hat once he is attacked by an enemy, making the player more susceptible to a game over.
Popular online retailer Amazon is currently selling the special Mario & Luigi Wii Remote Plus controllers for $31.99. The colourful Wii Remote normally retail for $39.99, but are on sale for a limited time for $31.99. So if you’re looking for some extra Wii Remotes, you can’t go wrong with these.
Nintendo has kicked off the third week of Nintendo eShop discounts. Select Mario titles are now available at the online marketplace for 30 percent off, including Mario Bros., Super Mario Bros., Super Mario Bros. 2 and Super Mario World for Wii U, as well as Super Mario Bros., Super Mario Bros. 2, Mario and Donkey Kong: Minis on the Move and Super Mario Land 2: 6 Golden Coins for Nintendo 3DS. The downloadable Mario games will return to their original prices on December 5th.
Nintendo and Southwest Airlines surprised a full flight today, giving every single Customer on board a free Wii U console. More than 100 passengers on flight 1883 from New Orleans to Dallas Love Field received Nintendo’s HD video game system after they were greeted upon arrival by Mario himself. Mario surprised the Customers with a special announcement during the flight, and Nintendo and Southwest Airlines representatives were on board to share in the fun.
The surprise kicked off a larger partnership between Nintendo and Southwest that will bring big smiles to thousands of travelers through the fun and interactive entertainment of Nintendo video game systems and games during this busy holiday season. As the official video game partner of Southwest Airlines, Nintendo is setting up Wii U Gaming Lounges in some of Southwest’s most heavily trafficked airports between now and Dec. 22. Passengers can pass the time before boarding by playing Super Mario 3D World and other newly released games, if their travels take them through the following airports: Dallas Love Field, Chicago (Midway), Denver, Atlanta, Tampa Bay and St. Louis. Up to four players can join the fun at each game kiosk for free.
“No one is better than Nintendo and Southwest Airlines at bringing friends, families and fun together,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “As Southwest’s video game partner, our aim is to bring smiles to travelers and Southwest Employees through the fun of Nintendo video games.”
Consumers nationwide can also join the fun. Between now and Dec. 25, visitors to http://www.southwest.com/nintendo can enter for a chance to win one of 30 prize packages containing a pair of Southwest Airlines roundtrip tickets and one Wii U system. A new winner will be selected every day. Visit the website for full rules and details.
The arrival of Super Mario 3D World, The Legend of Zelda: A Link Between Worlds and Mario Party: Island Tour, has seen Nintendo’s shares up 4.15 percent. The shares reached a a three-month high yesterday, ending the day gaining 4.15 percent on the Tokyo Stock Exchange. The Wii U has really struggled, but Nintendo president Reggie Fils-Aime is confident that the console will perform to the company’s expectations in the coming months.
The official Nintendo UK online store has started taking pre-orders for a Mega Mario Bundle. The bundle includes the Wii U 32GB Premium pack, Super Mario 3D World, New Super Mario Bros. U, New Super Luigi U, a Mario hat and a Mario Wii Remote Plus. The bundle will be available to purchase on November 29th and will set you back £299.99.
Thanks, Mike S
Legendary games designer Shigeru Miyamoto has told GameKult that it’s extremely unlikely that he will be producing the next Super Mario title. Miyamoto says he would rather focus his attention on much smaller projects and hand the reins down to the other developers at Nintendo. However, he explained that his future projects won’t be modest downloadable titles.
“Create a game of the caliber of Super Mario 3D World takes a lot of energy and there is little chance that I could take the time to work on the next Mario. However, I want to get involved again and more deeply in the development of smaller projects, but that doesn’t mean it will be a modest download-only title or something like that. It is not impossible for me to work on a new game as the main producer in the future, but even when I’m not directly in charge of a project, I always look at what the teams does in terms of gameplay, and I trust them. Don’t worry about Mario!”
In a recent interview Shigeru Miyamoto explained that the company hasn’t ruled out returning to the critically acclaimed Super Mario Galaxy series sometime in the future. Miyamoto said that with the forthcoming Super Mario 3D World the Kyoto based company weren’t directly trying to define the future of Mario titles. However, he did say that in the future his team may create another game in the vein of the beloved Super Mario Galaxy.
“We did not set out trying to define the future of Mario action games with this title,” Miyamoto said about Super Mario 3D World. “Rather, we’re just trying to find some fun new elements that we can incorporate. So for example, I certainly wouldn’t rule out the possibility of us creating more games in the vein of Super Mario Galaxy, for example. What we’re trying to accomplish here, is just to create a really good entry point for new players into the Super Mario 3D games.”