In what must be a major blow to Sony who is used to proclaiming the main shelving units, Nintendo have rightly taken back what should belong to them. This grand defeat isn't just happening at my store, it's in-fact taking place right now at all 700 plus stores scattered across the EU.
The phenomenal sales figures for the company's original Ds system, coupled with the fact that the Ds Lite is set to be released tomorrow, create the obvious conclusion that it's now the perfect time for Nintendo to be placed back into the spotlight.
In regards to what the benefits are with the new positioning of the console, the most apparent is that the positioning of the Ds Lite units at the front of the store will provide unsure parents with a subconscious decision maker. Consoles which are located further towards the back of the store are generally regarded as less popular, whilst machines that are situated at the front of the store are regarded as what's selling at the moment.
Believe it or not these things will, and do matter when it comes to Nintendo securing the handheld market here in the UK. It shall be very interesting to see how this war between the Ds Lite and the PSP pans out over the Summer.