GameStation stores throughout the UK are set to be rebranded to GAME, the company has confirmed. The announcement was made during the GAME Conference today. CEO Martyn Gibbs, previously said that the company is researching what gamers want from a specialist.
“The new GAME will combine the best of both brands. For example, the gamestation trade-in proposition, ‘We Won’t Be Beaten On Trade-In’, continues under the new unified brand and likewise the passionate and knowledgeable gamestation store teams stay with us and continue to provide outstanding support and advice for all gamers.”
“Our aim is to hold the UK’s biggest range of games, gaming gear and exclusive content whilst also ensuring that we are constantly evolving, listening to our customers and adapting our approach to really deliver for them. The above initiatives are only a snapshot of a whole host of exciting plans in the pipeline: new titles, formats, partnerships, digital initiatives. We forward to sharing them with our customers as soon as we can.”
– Game Retail boss Martyn Gibbs.