Nintendo of America President and fan favorite Reggie Fils-Aime recently told IGN that unlike its competitors, Nintendo values games, fun and entertainment value as opposed to advanced technology. Perhaps invigorated by Nintendo’s onslaught of announcements Wednesday, Fils-Aime took several brazen jabs at Microsoft and Sony, at one point responding to the thought of their respective launch lineups with the word “Meh.”
Fils-Aime was quick to point out that Nintendo is no slouch in the tech department either, with Nintendo TVii using cloud technology while Wii U and 3DS support cross-platform gaming. But he repeatedly emphasized that Nintendo’s focus is on gaming and fun. His comments were likely directed at Microsoft in particular, whose initial plans for the Xbox One emphasized TV-based technologies and left gamers irate. Some of Reggie’s comments appear below.
“The competitive systems have announced their launch lineups. I’m allowed to say ‘Meh.’ I look at our lineup of titles and I feel good about our lineup. We’ve got Zelda. We’ve got Mario. We’ve got Donkey Kong. In addition to great titles like Pikmin 3 and Wonderful 101, I feel very good about our lineup….And so I think as you compare and contrast Nintendo with other players in the space, for us it’s about games, about the fun, about the entertainment value, and not about the tech.”